119: Find out how we’re promoting pork to consumers, butchers and chefs

In this episode, we hear about some of the marketing activity we’re involved with to promote pork to consumers, butchers and chefs from Carrie McDermid (senior marketing manager) and Karl Pendlebury (quality schemes manager).

Below, you’ll find links to all the websites and resources mentioned in the podcast.

Love Pork
Website: https://www.lovepork.co.uk/
Assets for you to download: https://www.lovepork.co.uk/assets/
TV advert: https://www.youtube.com/watch?v=N1hQF6WUyxY
Pork is healthy animation: https://www.youtube.com/watch?v=ixYUvyQlUyk&
Facebook: https://www.facebook.com/lovepork.UK
Instagram: https://www.instagram.com/love_pork/

Off the block
Facebook: https://www.facebook.com/QSMBeefandLamb/
Instagram: https://www.instagram.com/_offtheblock/
Videos: https://www.youtube.com/user/EBLEXTrade/videos
Pork Henry: https://ahdb.org.uk/pork-henry-whole

Meat trade tools
Everything you need to make the most of Quality Standard Mark meat. Here you will find useful calculator tools to help improve your profit margins, yield and cutting guides full of practical knowledge and of course our essential Meat Purchasing Guide, which features more than 700 quality meat cuts.

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