Episode 339

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Published on:

16th May 2022

339: What does it take to open new markets around the world?

Trade is crucial for the UK’s domestic and global prosperity. This means delivering an ambitious set of Free Trade Agreements and removing market access barriers. 

In this episode of AHDB’s Food & Farming podcast, hosted by John Bates, AHDB’s Dr Phil Hadley and Karen Morgan from the Department for International Trade (DIT) explain what it takes to open new markets and how they go about strengthening alliances with like-minded trade partners around the globe.

Karen also talks about the importance of collaborative working and the value the department gets from the data and market analysis work done by AHDB on behalf of levy payers.


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This episode was produced and edited by Miriam Drewett, Marcomms Manager (Pork).

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About the Podcast

AHDB Food & Farming
Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter.

You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business.

The AHDB Food & Farming podcast – worth a listen.

About your host

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Martin Winch