Episode 348

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Published on:

30th Jun 2022

348: Making sense of the Sustainable Farming Incentive (SFI)

Are you interested in joining the Sustainable Farming Incentive but are unsure what would benefit your farm business? 

In this episode of our Food and Farming podcast host, John Bates discusses the Sustainable farming Incentive with guests –­ Amandeep Kaur Purewal, Senior Market Intelligence Analyst, AHDB, John Calder, Land Manager in the Southwest of England and Janet Hughes, Director Future Farming and Countryside Programme (FFCP), Defra.

Applications for the wider SFI rollout open today, 30 June 2022 and our latest Horizon report already assessed the Sustainable Farming Incentive analysed on Farm business. Amandeep highlights the key messages from this report. John Calder discusses his experience with the SFI pilot scheme, and Janet Hughes, Defra gives details of SFI, challenges and ongoing improvements. 

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This episode was produced and edited by Dami Oyinlola, Marcomms Manager (Pork).

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About the Podcast

AHDB Food & Farming
Our Food & Farming podcast is for levy payers and those in the food supply chain – bringing together key players in the agriculture industry to talk about the things which really matter.

You’ll hear from farmers, special guests and AHDB specialists sharing their experiences and opinions. Join our conversations about technical information, data, market intelligence, exports and updates on our multimillion consumer marketing campaigns and of course, the latest news on farming issues that impact your business.

The AHDB Food & Farming podcast – worth a listen.

About your host

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Martin Winch