Trust in farmers, selling direct to consumers and social media success

Join Charlotte Forkes-Rees, Hannah Clarke and Tom Spencer as they take a deep dive into a recent AHDB report that found British consumer trust in farmers has reached a record high.

The trio also catch up with Lancashire farmer Eden Hill, who understands the importance of that trust and combined with the power of social media is successfully selling her meat boxes.

And our F.I.E.L.D. agents begin their quest to jargon bust. No acronym is safe (even ours).

Some useful bits from the episode:

Consumer trust in British agriculture and farmers reaches record high | AHDB

Lancashire Lamb Boxes | Our Story — Lancashire Lamb Boxes

Charlotte, Hannah and Tom are very keen to hear your feedback, comments, stories and suggestions for future topics to discuss in the show. You get can in touch with the team by emailing agshow@ahdb.org.uk.

Sign up to the AHDB Preference Centre so that you can:

• Easily update your preferences and contact information
• Get information on the latest AHDB events, webinars, market insights and more
• Receive important updates such as disease alerts